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Institute of Moving Image

(An Adaptive Reuse Project)

Unfold the Idea

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Unfold (reuse)

PROJECT TYPE:  INSTITUTE & URBAN DESIGN   /   CLIENT: FINAS   /    STATUS: PROPOSAL    /    LOCATION: ODEON CINEMA, KL

AWARD:  2017 ARCHITALENT Design Competition - Finalist

Background of the Problem

As time change, the need for various type of spaces diminishes. These buildings, whose function is no longer required, become subjects of abandonment and most likely to be forgotten and demolished despite they hold a very significant historical and cultural values. Odeon cinema in Dang Wangi, KL is one of the buildings facing the issue.

 

According to Mark Crinson, urban memory can be an anthropomorphism, in a sense that the city has a memory that remembers through its buildings. Also, preservation of heritage building is related to the preservation of memories in the human mind and can serve as a preservation of a nation’s urban identity. Hence, by adaptive reuse old, unoccupied building is sustainable at the most fundamental level, and it also helps preserve the urban context while adding richness and vitality. This reusing of an unoccupied building is an innovation answers that maintains the character of the building while not compromising on its functionality and integrity, yet the collective memories of the Kuala Lumpur city can be preserved and revitalized.

 

Design Question

 

The proposal critics the original proposal which is to demolish the whole structure and redevelop into a mixed-use development of hotel, office and retails without considered the social approach for long term benefits. So, is this really what a society need in representing Malaysian identity and creating resilient nation?

Design Intention

Collective memory is defined as the shared experiences of a community. It is important because when the social approach can be achieved through adaptive reuse, environmental and economic sustainability will be achieved in terms of long term feasibility. First of all, it preserves the urban context while adding richness and vitality. This reusing of an unoccupied building is an innovation answers that maintains the character of the building while not compromising on its functionality and integrity, yet the collective memories of the Kuala Lumpur city can be preserved and revitalized.

​Institute of Moving Image | Atoms Design Atelier
​Institute of Moving Image | Atoms Design Atelier

This proposal does not follow the dictum of “form follows function”. Instead, adaptations for contemporary use have resulted in new forms based on old forms but adapted for contemporary use. The project preserves the spirit of existing Odeon cinema and space; it introduces additional spaces and programs that are necessary for modern use. The material preservation of elements also important to maintain the original characteristics of a building. The contemporary material that has been used in the new addition may be an updated version of the old; it therefore preserves historical identity at the same time as it is the product of contemporary technology. Lastly, the proposal looks at the long-term feasibility for a KL neighborhood; specifically, it proposes the transformation of an abandoned Odeon cinema into an Institute of Moving Image and Archives Museum. This institute aimed to be physically, culturally, socially and economically connected to the adjacent neighborhood. But most importantly, it preserved the collective memories in the urban fabric and revitalized the community identity of Kuala Lumpur, bridging the community together and maintaining cultural distinctness.​

​Institute of Moving Image | Atoms Design Atelier
​Institute of Moving Image | Atoms Design Atelier
​Institute of Moving Image | Atoms Design Atelier
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